1. EXECUTIVE SUMMARY
2. DESCRIPTION OF BUSINESS
3. STATEMENT OF PURPOSE
4. MISSION
5. KEYS TO SUCCESS
6. INDUSTRY ANALYSIS
7. MARKET ANALYSIS
8. TEAM OF THE PROJECT
9. TIMETABLE OF THE PROJECT
1. EXECUTIVE SUMMARY
Group 1 which has been studying on the new type Stand Alone Board project for about 2 months consists of 5 people namely, Ali ÖZTÜRK, Ayhan Metin ÖZCAN, Sercan SARIGÜL, Emir KÖPRÜLÜ and Deniz ÜZEL. The group started its studies as a result of project homework in Introduction to Industrial Engineering lecture. The group produces an unusual type of stand alone board with an important feature, collapsibility, which gives its originality by making it more portable and smaller.
2. DESCRIPTION OF BUSINESS
Our vision is to produce an original stand alone board which is practical and different from the ones in market now. As group 1, we plan to use recycled and eco-friendly material in order to create this stand alone board, and other basic features of it are it is lightweight, strong, functional, ergonomic, storable, demountable, portable, robust, aesthetic, easy to display a poster, removable, attractive, cheap, appropriate for mass production, and can be produced by physically handicapped workers. Our group offers the customers a stand alone board which has an original and distinctive style in addition to the features mentioned above. Our product addresses to the needs of tourism, sports and education sectors. Lastly, our business idea is viable since stand alone board is not affected so much by the fashion and its field of use is very broad.
3. STATEMENT OF PURPOSE
Our objective is to try to be successful in our market place by meeting or exceeding the customers’ expectations. We try to provide that stand alone board is carried easily by the help of portable and demountable properties of it. However, our main goal is to keep the stand alone board as cheap as possible and functional for its market success. Despite the disadvantage of being inexperienced and young in this sector, we aim to use our energy and innovative creativity. Therefore, we plan to reach the crowd of customers in our marketplace.
4. MISSION
Our group aims to put into effect all implementations to manufacture a product that has features:
*From recycled and eco-friendly materials
*Lightweight
*Strong
*Functional
*Ergonomic
*Storable/ demountable
*Portable
*Robust
*Aesthetic
*Easy poster-placement and removing
*Market success - attractive
*Cheap
*Appropriate for mass production
Also it will be produced by physically handicapped workers and it will be a high-quality product which is produced in the most efficient and effective way. Also feeling responsibility as the most fundamental principle in what we are doing will give the group its purpose and the key to success.
5. KEYS TO SUCCESS
1-The most critical thing is the long-term customer satisfaction.
2-Product quality is the other important access to success.
3-Another important thing is the customers’ contribution to the reputation of our product. It is important for us to sell such a product that the customers who purchase it will recommend us to their friends and family.
4-It is essential that the group provides an easily accessible location for customers’ convenience.
6. INDUSTRY ANALYSIS
The industry has undergone a great deal of change in this decade. Inexpensive products have spread all over the world. Quality has become second criteria checked by the consumer; hence, producers of high-quality productions, like stand alone board, are really in trouble with these cheap products and most of them have already bankrupted.
Hence; in order to keep up with this conjuncture, cost analysis must be done extremely carefully and cost reduction must be first priority especially for the new entrepreneurs beside this attractiveness and market success are the other crucial things. However, group 1 has given the priority to quality, functionality and portability on the first period of manufacturing.
7. MARKET ANALYSIS
The boards are popularly used by anyone who needs to display something to advertise, introduce, etc. Therefore, the market for board products includes different and various groups from the small-sized restaurants to the companies.
Market Status and Customers:
Industrially and socially more developed and popular cities of Turkey will constitute the base of marketplace since the production is a new kind and it is more important to introduce this board to the potential customers.
Due to its attractive design and portability features, the stand alone board addresses to 3 basic customer types:
*Colleges and Universities: As a production of university students, the stand alone board will be interesting and useful for the colleges and universities to display announcements. Also, target cities include many colleges and universities.
*Tourism: Touristic hotels and markets which have a symbol and need portable stand alone boards to introduce themselves are another type of customer since the tie on the board carries a symbol according to the customers’ desire.
*Sports: Sports clubs having a symbol are also important customers for the stand alone board since especially football clubs are very popular in Turkey. This target marketplace is chosen due to sports clubs’ licensed products because the stand alone board will be painted and it will carry a symbol according to the customers’ desire so that the clubs can sell these which bear their symbols after purchasing and licensing them.
Market Tendency and Future:
Although the internet and media are nowadays more commonly used to advertise all over the world, the traditional system is still commonly used in Turkey. Also, it is not a temporary thing to use stand alone boards to display announcements or advertisements. As a result, board sector seems stable and not so risky for Turkey in the near future.
Competitive Edge and Sales Strategy:
The stand alone board is a traditional product and the sector has many well-known producers. Internet sales are also used by opponent producers widely. Under these competitive conditions, the stand alone board will be a unique product with its original portability feature.
The competitive advantage of the stand alone board is the following:
*We offer the customer a distinctive and portable board that is unique, funny and attractive.
*There are no comparable boards currently on the market.
*The boards are produced by eco-friendly materials.
Three basic steps which will take us one step further from our opponents:
*Quality and originality in the product.
*Innovative and aggressive sales strategy.
*Effective presentations of the product.
8. TEAM OF THE PROJECT
Team of the project has five people who are Ali Öztürk, Ayhan Metin Özcan, Deniz Üzel, Emir Köprülü and Sercan Sarıgül. In order not to lose our harmonious and efficient team work, we have not selected any leader for our group. Another reason of this awesome work is hidden behind one sentence; “We are all duty-man.”
For the little information about each of us, you can read the followings:
Ali Öztürk:
*Appellation: Undergraduate student of Department of Industrial Engineering
*Contributions to project: Functionality, portability, finding recycled and eco-friendly material, ergonomics and aesthetics.
*For communication: ali_ozturk88@hotmail.com
Ayhan Metin Özcan:
*Appellation: Undergraduate student of Department of Industrial Engineering
*Contributions to project are: Cheapness, appropriateness for production of physically handicapped people, mass production concept and lightness.
* For communication: ayhanmozcan@hotmail.com
Deniz Üzel:
*Appellation: Undergraduate student of Department of Industrial Engineering
*Contributions to project: Storability, demountability, stability and easy poster placement and removing.
* For communication: deniz039@hotmail.com
Emir Köprülü:
*Appellation: Undergraduate student of Department of Industrial Engineering
*Contributions to project: Finding recycled and eco-friendly material, lightness, stability and easy poster placement and removing.
* For communication: emirkoprulu@hotmail.com
Sercan Sarıgül:
*Appellation: Undergraduate student of Department of Industrial Engineering
*Contributions to project: Functionality, ergonomics and aesthetics, portability, market success and attraction.
*For communication: sercan.sarigul@hotmail.com
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